Since the internet’s early days, web pages have used the same image file formats – JPEG and GIF. Developed in the 80s and 90s, these particular ‘dinosaurs’ remain a very successful species. Recent data from W3Techs shows that JPEG, GIF and PNG are far and away the most popular formats found on websites today.
At the same time, a new species is emerging to support the modern web. Lightweight, high-performance formats like Google’s WebP and High Efficiency Image File Format (HEIF) are optimised for today’s digital experiences.… Read the full article