Not content to let consumers come to OLED, LG Electronics is now taking OLED straight to the public in an impressive new traveling demo experience. Dubbed the “LG OLED TV Cinema House powered by Dolby,” LG’s portable theater kiosk features a spartan demo room inside that comes to life with the assistance of a 77-inch sample of LG’s Signature W7 “wallpaper” OLED TV, it’s accompanying Dolby Atmos soundbar, and a half-dozen projectors that together turn the four walls of the approximately 10 x 20-feet viewing space into a visually and sonically immersive cocoon.