This is our second slice of IFA 2019 coverage. Read Part 1 here.
The first thing that hits you upon entering one of the Messe Berlin’s 20+ exhibition halls is the
noise cacophony of a thousand conversations. Exhibitors attempting to cut through with loudspeaker systems find themselves on the losing end. Neighbouring exhibitors might duke it out for a short while before embracing bilateral surrender or perhaps – as per NAMM – a fine from show organisers.
For the consumer, this is a show to see, to touch and to talk.… Read the full article