The company behind WordPress.com and WooCommerce, Automattic has acquired the startup Prospress as it looks to expand its digital subscription offerings.
The small startup made a name for itself by developing a recurring payment solution specifically designed for WooCommerce called WooCommerce subscriptions.
By acquiring Prospress, Automattic will be able to charge its customers regularly through digital subscriptions to WooCommerce while controlling a larger part of the ecommerce stack.
- China says that cash still has a place in an e-commerce world
- 5 myths about WordPress, busted
- Amazon hit badly by new India e-commerce rules
In addition to WooCommerce subscriptions, Prospress has also developed several other online tools including a marketing automation tool to remind customers when they have abandoned their carts while shopping online and a tool to test an online store's checkout functionality before it goes live.… Read the full article