Top-level German TV marque Loewe has found new distribution in Australia through Indi Imports. And the company is bringing its impressive pricing structure to bear on the brand, which will be available in Australia from Indi beginning in mid-October.
“Our pricing will be much more competitive and realistic, as well as a complete restructure of the dealer network,” says Paul Riachi, Managing Director at Indi Imports.
Loewe’s OLED range will be available from $4999 (previously in Australia at $11,999, notes Indi), while the Bild range prices will be as follows:
Loewe Bild 1.32 TV, RRP now $1299 (was: $1999);
Loewe Bild 1.40 TV, RRP now $1899 (was $2999);
Loewe Bild 1.55 TV, RRP now $2999 (was $3999);
Loewe Bild 1.65 TV, RRP now $3999 (was $4999).
“We at Indi Imports are honoured to now distribute Loewe, the inventors of TV since 1923,” says Paul Riachi. “As I personally sold Loewe for over nine years in retail, I know the focus and direction this brand requires. Indi will work hard to restore confidence and brand awareness to the public, which unfortunately has suffered for a few years now.
“As one of only a few ‘real’ brands of TV left in the ever so competitive market, both Loewe and Indi are ready for the challenge. Owning a Loewe is something we all aspire to have, after all, it’s made in Germany.”
The current range reflects Loewe’s reinvention since the company escaped troubled times in 2013, when investors were being sought and a partnership was established to use Hisense LED-LCD panels in the German marque’s televisions, bolstered more recently by OLED panels from LG.Display. It has been noted that the panels in Loewe TVs seem to outperform those in other LG.Display-based OLED TVs, and Loewe has confirmed to HDTVtest in the UK that “the Bild 7 uses a panel that is made by LG Display exclusively for Loewe”.
These panels form merely a starting point for the company’s television designs, which are then transformed by Loewe’s own electronics, design, audio systems and smart user interfaces. The company’s ‘Made in Germany’ promise still applies, with development, production and service departments still based in Kronach (Upper Franconia).
And the company certainly makes good on its promise of “the most beautiful OLED TV in the world” (see images), with motion mechanics, integrated soundbars and the TV’s unique user interface aim to deliver perhaps the world’s most premium range of television. The company also produces sound systems (‘klang’) from reference speakers to wireless standalone music systems.
Loewe was founded in Berlin in 1923 by brothers Siegmund and David L. Loewe, and the company first developed radios, with entrepreneur Sigmund mentoring Hamburger Manfred von Ardenne, who had made the significant development of the triple tube, a contender for the world’s first integrated circuit. This multi-tube was used in the inexpensive Loewe-Ortsempfänger OE333 radio receiver (image right from Radiomuseum Rottenburg/Laaber).
Loewe’s claim to be “inventor of the television” comes from its early work with Ardenne (and also with British television pioneer John Logie Baird), which led to Ardenne’s first public demonstration of a television system using a cathode ray tube for both transmission and reception on the Loewe stand at the 8th Berlin Radio Show in 1931. Ardenne achieved his first transmission of television pictures on 24 December 1933, followed by test runs for a public television service in 1934. The first commercially-made electronic televisions with cathode ray tubes were manufactured by Telefunken in Germany in 1934. Ardenne was involved with the world’s first electronically scanned television service in Berlin from 1935, culminating in the live broadcast of the 1936 Summer Olympic Games from Berlin to public places all over Germany. (Mechanical televisions called Televisors had been commercially sold by Baird from 1928, though these were more akin to radios with an add-on neon tube, the output of which was moderated by a front-mounted spinning disc.)
Loewe joins Indi’s expansive portfolio, including AMC, Canton, Cyrus, Elfi Design, Elipson, iEAST, Myryad, Q Acoustics, Sonoro, System Audio, Tangent, and Unity Audio.