It’s bad enough that CES makes us advertise for Sony everywhere we go with those bright yellow lanyards. Now they’ve added a new “feature” to our badges: how long you’ve been going to CES.

Everyone I asked who got one of these tags (I saw a couple that said 40+ years!) said they made them feel old, not special. I realize the organization behind CES was trying to reward our persistence, but yes, with twenty-somethings like Jana on our staff, who needs a badge telling the world that we’ve been here since before many in the crowd were even born. Sigh.

Note: Stereophile is rooted in NYC, not Atascadero, CA, but they use your mailing address for location when signing up.